Project: Mercedes Benz Comparison Shoot
Studio Days: 2
Details: Our client contacted us to do a comparison promotions that feature cars similar in cost as the Mercedes Benz. We sourced and rented four various 2015 cars: Ford Fusion Titanium(Rolf’s Favorite), Chevy Malibu LTZ Turbo, Toyota Camry XSE and the Honda Accord EXL. For the shoot we hired a car detail team to be on hand for cleaning and shinning these rides up to look great on camera. In one studio, lighting and the set were established for the photography and in another studio the vehicles were staged for preparation. Between these two large studios we were able to rotate the vehicles in & out. Bob and his assistants created a set lighting scheme that not only had the highlights and details nailed, but made the set so that it was functional for bringing in new vehicles.
Production: Car scouting, detailing of cars, assistants, and retouching.
See below for images and BTS shots.